HMD Global, the Nokia brand licensee, is working on a value “flagship” 5G smartphone that will debut next year, the company’s Chief Product Officer Juho Sarvikas told an online publication. Given pretty much every major smartphone brand is working on 5G phones, it is not a surprise that HMD Global also wants a part of the action, however the company is looking to differentiate in soon-to-be-crowded market by making it affordable. 5G is already available in countries like US, China, South Korea, and various European markets. As its footprint expands, the consumers will be looking for new devices and not everyone can go for a top-of-the-line flagship phone.
In a conversation with Digital Trends, Juho Sarvikas revealed that the upcoming Nokia 5G phone could cost half of what the current crop of 5G phones is priced at, which indicates at a pricing around $500-$600 (roughly Nrs.50000-65000).
HMD Global is not the only smartphone maker that is looking to develop an affordable 5G smartphone, the likes of Huawei and MediaTek are also reportedly working together to launch a cheaper 5G phone in early 2020.
Meanwhile, HMD Global is getting ready to launch new smartphones at the upcoming IFA trade fair. The company’s IFA press event is scheduled for September 5.